One common problem for small business when trying to determine the best way to drive traffic to their website is which method is best. Unfortunately there is no generic answer to this question. Lots of factors play a role.
- Geographic area of customers
- Type of industry
- Type of customer
- Type of product
- Seasonality of Business
Lets talk about the most popular methods.
PPC (Pay per click)
Is defined by creating a small 3 line ad that when clicked sends the person to the website. The company is then charged on whatever price is bid for the keyword or phrase used to generate the search. The cost pe